Copenhagen, November 22, 2025 — In a bold move signalling Denmark’s readiness to embrace next-generation transportation, electric mobility provider Green Mobility has signed a non-binding letter of intent with Tensor, a leading U.S.-based developer of AI-powered autonomous vehicles, to acquire up to 2,000 self-driving electric cars for deployment on Danish roads.
The agreement positions Green Mobility at the forefront of autonomous vehicle (AV) adoption in Denmark—a nation where self-driving cars remain absent from public roads due to regulatory and legal frameworks yet to be finalised. With fewer than 5,000 fully autonomous vehicles currently operating globally, this strategic move ensures Green Mobility will be among the first to deploy the technology once Danish legislation permits.
“By acting now, we secure our place at the front of the queue,” said Kasper Gjeldsted, CEO of Green Mobility, in an interview with Ritzau. “We’re not waiting for the perfect moment—we’re helping create it.”
Democratising Mobility Across Denmark
The vehicles under consideration may include models without steering wheels or pedals, designed to operate entirely without human intervention. This opens unprecedented access to personal mobility for demographics traditionally excluded from driving—seniors, teenagers, people with disabilities, and those without driver’s licenses.
Gjeldsted emphasised the societal impact: “These vehicles aren’t just about convenience—they’re about inclusion. Imagine a schoolchild safely commuting to school, or an elderly resident in rural Jutland reaching a medical appointment without relying on infrequent buses or costly taxis.”
He highlighted particular promise for “Outlying Denmark”—remote and sparsely populated regions where public transport is either unavailable, unreliable, or economically unsustainable to operate. Autonomous electric shuttles could fill critical gaps in the national transport network, reducing isolation and boosting regional connectivity.
Safety, Efficiency, and Public Health Benefits
According to Green Mobility, autonomous vehicles powered by Tensor’s AI platform demonstrate a 90% reduction in accident-related injuries compared to human-driven cars—a figure consistent with data from pilot programs in the U.S. and Germany. The technology’s precision, constant vigilance, and adherence to traffic laws drastically lower collision risks.
Moreover, the vehicles could serve as a practical solution to drunk driving and fatigue-related incidents. “If you’ve had too much to drink, you won’t need to call a taxi or worry about getting home safely,” Gjeldsted noted. “The car drives itself—responsibly and legally.”
Regulatory Pathway and Phased Rollout
While no definitive timeline exists for public deployment—pending final approval from the Danish Ministry of Transport and the Danish Road Directorate—Green Mobility is preparing for a phased, evidence-based introduction.
“We’ll start small,” Gjeldsted explained. “A controlled fleet will accumulate real-world driving data, demonstrate safety compliance, and build trust with regulators. Once validated, we’ll scale gradually across urban and rural zones.”
Encouragingly, the company reports strong support from national authorities. Both the transport minister and the Road Directorate have expressed openness to pilot programs, recognizing the potential of AVs to enhance sustainability, safety, and equitable access to transport.
Strategic Implications for the Nordics
This initiative places Denmark—and Green Mobility—at the vanguard of autonomous mobility in the Nordic region. As neighbouring countries like Sweden and Norway advance their own AV roadmaps, Denmark’s proactive stance could position it as a testbed for regulatory innovation and cross-border AV integration.
For the Nordic Business Journal, the deal underscores a broader trend: private-sector leadership in shaping the future of public infrastructure. With climate targets demanding rapid electrification and digitalisation of transport, autonomous EVs may soon transition from futuristic concept to everyday reality.
Green Mobility’s next steps will focus on finalising technical specifications with Tensor, engaging municipalities for pilot zones, and working with lawmakers to accelerate the legal framework. While full deployment may still be several years away, the foundation for a safer, greener, and more inclusive Danish transport system is now being laid—wheel by autonomous wheel.